On Instagram and TikTok we see it every day: girls leaving their Pilates class and heading straight to a pretty café to order a matcha latte. Influencers, models, and even actresses have made it part of their shared routine.

Is it just exercise? Or is it also a social ritual? In the end, it’s not only about strengthening the body: it’s about wearing comfy clothes, meeting friends, doing Pilates, and then sitting down to chat over matcha.

This mix has become a wellness trend with its own aesthetic, creating the perfect scene of health, style, and community.

Maybe that’s why it works so well. Because beyond the workout or the drink, what really matters is the shared moment, a small ritual that balances body and mind, and that, of course, looks beautiful on stories.

And if you want to learn more about Pilates, or if you’re new to it, I’ll share one of my favorite Instagram profiles: @lestudiobyalice, who offers online classes with a very accessible and inspiring approach.